Tools that
actually work.

40+ checkpoints to make every page AI-citation ready. Built for ChatGPT, Perplexity, and Google AI Overviews.

The exact template I use with every new client. Market, audience, positioning, channels — on one page.

A brief format that eliminates writer's block and ensures every piece of content has a job to do.

Define your ideal customer so precisely that your targeting, messaging, and content write themselves.

The 12 metrics that actually matter for growth — what they mean, how to track them, and what to do when they dip.

How to build an offer so compelling that customers come to you. The framework behind every campaign that converts.