248,155 Conversions at $0.32 Each Across Two Regulated Brands

248,155 conversions across Google Ads and StackAdapt at $0.32 per conversion for two regulated brands on a fixed annual budget. 8.7 million impressions and 239,518 clicks. Outperformed prior-year benchmarks with reduced per-campaign spend. The audiences built became segmented, retargetable pools that the Alberta Securities Commission and CheckFirst.ca continue to use for event targeting. Not a single ad was disapproved for compliance.

The Alberta Securities Commission is Alberta's government securities regulator. I ran paid media for two of their brands simultaneously - the Alberta Securities Commission's enforcement awareness campaigns and CheckFirst.ca's consumer investor education platform - across Google Ads and StackAdapt programmatic.

Every time the commission published a new enforcement action, fraud alert, or investor education piece, I built ad campaigns around it - clearing every creative against both government compliance standards and platform-specific advertising policies before anything went live. I strategically reallocated budget throughout the year to optimize for conversions - landing page views and PDF downloads that fed directly into the commission's event registration pipeline. The result was more reach and better engagement than the prior year, at a lower cost per conversion.